It’s a wrap – behind the scenes of a fashion shoot

So on Friday I was on location shooting some pieces from the AW11 Boutique range for Topshop. Working on any fashion shoot is one of my most favourite things to do, I love the process the team goes through to create the final images from initial story boarding to the "it's a wrap" shout out at the end.

Having shot the last seasons collection in a field by a lake, it was time to do something very different. As we where shooting AW11 we felt a stronger architectural surrounding would work. So I began the task of seeking a location in London and finally decided on the Hayward gallery at the Southbank. This grey concrete heavy structure is a great example of sixties brutalist architecture and was the perfect setting for our shoot.

We arrived to a beautiful bright city morning, which for once wasn't wanted as we'd hoped for a gloomy grey backdrop to the shoot so the images would look a little darker. Once we organised the models and got them into their first outfits, we toasted the shoot in true Topshop style with the pop of a persecco cork and a quick swig of bubbles.

The shoot went so fast as they always do, we only had 3 hours on location so had to be very decisive and change the shot if things weren't working. We had a great team so it's was a really fun shoot. The outfits where to die for too, my favourite a long nude silk slip dress worn with an oversized thin knit jumper and ankle boots. Actually every outfit I want... so keep your eye on for the AW11 Boutique range… I already have a very long wish list!

To shoot Boutique AW11 it took...

3 cameras

1 video camera

2 models

few bottles of persecco

4 very large suitcases of outfits

12 pairs of shoes

2 photographers

3 rolls of 120 film

4 stylists

8 pain au chocolates

3 black coffees

4 moodboards

56 emails

2 mad taxi dashes

a group high five

an "it's a wrap"

and over 3000 images to edit

Check out Boutique at Topshop.com 

From our Fashion Editor

The Topshop Team