W Hotel London
Architect: Jestico + Whiles
Interior architect: concrete architectural associates
Last year a new four-star Hotel emerged in central London just next to Leicester
square (opening to the public in January '11) but, was there still any space
available to construct over there? Apparently an area of 18600 sq meters was
free to build up this ten-storey building housing retail, leisure and
residential accommodation, including a spa, 11 penthouse apartments and a new
3200 sq meters retail-leisure experience provided by some leading global brand.
The first time I saw the building I got intrigued by its mysterious look (very
Apple-Mac kind of style) not being able to see through those ghosted windows.
This translucent visual effect was created by a wrapped second skin of frameless
glazing, which is suspended from the face of the building imitating a floating
sheer veil and giving the impression of an undulating and abstract pattern,
making the viewer perceive it as the folds in a theatre curtain.
The London based electronic artist Jason Bruges was in charged of designing the
façade, which, during the hours of darkness, lightens up, and functions like a
huge pixelated screen. This visual effect is achieved by a complex ceramic frit
applied to the optically corrected glass of the building's outer skin, allowing
it to hold and project the light, without obstructing views outwards from the
guestroom windows.
In a mix of traditional and contemporary materials, comfortable and cutting-edge design. The interiors represent the ever-evolving face of London glamour. Visitors make their entrance underneath a disco ball cloud sculpture made of 280 disco balls and surrounded by black glass walls. Once inside, guests are led through the first floor reception atrium into a stylish bar overlooking Leicester Square, providing an ideal location or backdrop for maybe
film-premiere interviews?
Interior architect: concrete architectural associates
Last year a new four-star Hotel emerged in central London just next to Leicester
square (opening to the public in January '11) but, was there still any space
available to construct over there? Apparently an area of 18600 sq meters was
free to build up this ten-storey building housing retail, leisure and
residential accommodation, including a spa, 11 penthouse apartments and a new
3200 sq meters retail-leisure experience provided by some leading global brand.
The first time I saw the building I got intrigued by its mysterious look (very
Apple-Mac kind of style) not being able to see through those ghosted windows.
This translucent visual effect was created by a wrapped second skin of frameless
glazing, which is suspended from the face of the building imitating a floating
sheer veil and giving the impression of an undulating and abstract pattern,
making the viewer perceive it as the folds in a theatre curtain.
The London based electronic artist Jason Bruges was in charged of designing the
façade, which, during the hours of darkness, lightens up, and functions like a
huge pixelated screen. This visual effect is achieved by a complex ceramic frit
applied to the optically corrected glass of the building's outer skin, allowing
it to hold and project the light, without obstructing views outwards from the
guestroom windows.
In a mix of traditional and contemporary materials, comfortable and cutting-edge design. The interiors represent the ever-evolving face of London glamour. Visitors make their entrance underneath a disco ball cloud sculpture made of 280 disco balls and surrounded by black glass walls. Once inside, guests are led through the first floor reception atrium into a stylish bar overlooking Leicester Square, providing an ideal location or backdrop for maybe
film-premiere interviews?
From our Architectural Editor
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