For the past few weeks, the Studio Toogood has been giving life to an ambitious project on top of the mythic building of Selfridges, in London. The project, inspired by the legendary Gondola Banquet of 1905, consisted on flooding Selfriges rooftop with a green fluid imitating a new sweetener, Truvia. Guests are now able to experience the discovery but only untill tomorrow 24th July.
The most attractive part of the project is possibly the pool and boat tripping around the crystal island as uniformed waiters offer you a very interesting alcoholic mix served in a medicine bottle in exchange of a crystal stone given to you at the entrance. But there is actually a while process that takes guests to the final bit of the exploration; from Selfridges ground floor one will be lifted in an elevator carefully decorated with books discovery-related attached to the walls allowing people to take them and read along their journey.
Once upstairs, the first thing guests see as the lift opens its doors are crystallized bricks very carefully placed on top of a triangular shiny-black table lighten up with neon lights. Behind, a massive snake-print fabric covers the whole wall. To get to the exterior space, one will have to go through a corridor with dark fabric prints on the sides and a dramatic looking flooring playing with darks blues and turquoises. This corridor leads to another dark room decorated with surreal stalagmites coloured with the same range of tones as the walls.
Finally, taking a left and going up some stairs, guests get to the exterior space where light hits the eyes after a darker time, time to discover! A bar serving quite strong cocktails exchangeable for crystals, some seating area and the pool where everyone seems to be having an exciting fun time trying no maintain the equilibrium. Again the exterior is decorated with very beautifully designed prints on the walls and a slightly lighter blue coloured flooring.
The views from the top are incredible, Truvia plants, green water and boats that give you the impression that are floating on London's landscape.
Here are some up close photos of the project
From our Architectural Editor
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